Thanks to the powerful presence of Google in everyday life, your business has great opportunities to connect with customers. Local SEO for businesses has developed a lot in the last decade. The rise of mobile searching and voice search has changed the way people find answers, products, and services. Your business can optimize your online…
Stories are fundamental elements in every society. They’re fundamental to life itself. We entertain ourselves with stories, inform ourselves with stories, and even find our significance in stories. Stories can be as simple as a funny experience you had last week at the grocery store or as sophisticated as the story of the universe’s origins….
If you are advertising your business on Google, make sure you are using these Google Ads best practices for maximum results. Google Ads is a powerful way to catch the attention of customers and generate more leads and sales. Whether you want to drive sales for your ecommerce website or want your customers to contact…
A new year is here and with it comes a new decade! The beginning of a new year is a perfect opportunity to establish clear marketing goals for your business. (Of course it’s also a perfect opportunity to make cliche comments about “2020 vision.”) As you sit down to realign your marketing goals and growth…
Video has taken the internet’s center-stage. There’s no doubt about it. 85% of American internet users consumed video content online on a monthly basis in 2019. Online video is widely-consumed by millions of people every day but the power of online video doesn’t stop there. This media form engages people in a way that simple…
How does your business currently get qualified sales leads? There are a number of strategies that vary by business and industry. The term inbound marketing refers to the process of learning how to convert business leads through building valuable relationships. There is a full methodology that builds on this concept. The inbound marketing process contains…
So you’re excited about getting more traffic to your website through SEO? Great! One of the most fundamental steps that so many people get hung up on is choosing the right SEO keywords. If you feel the pressure to find home-run keywords and write pixel-perfect content to rank higher in search engines, you can breathe…
What are the top SEO ranking factors for websites seeking to increase their web traffic and visibility? You hear online marketers talk about SEO and how much you should care about it. And there is no doubt that SEO is a great way to get more web traffic. But how do you improve your website’s…
Unless you’ve been living under a rock for the last decade, you know that social media is a huge part of our lives now. Chances are high that you use social media yourself and maybe even have a page on Facebook for your business. Did you know that social media can actually help your business…
How visible is your business website? Let’s say you own a manufacturing company that specializes in making cardboard. If you were to search Google for “cardboard manufacturer near me” would your website come up on the first page of results? This is a question worth asking and digging into deeper. After all, it doesn’t matter…
